Well, here’s a teeny tiny copywriting resource for you… This is a selfish post. It started life as a way for me to keep track of all my favourite resources. … Continue Reading Copywriting: From A-Z
A few weeks ago I remembered to join in with the #FreelanceHeroes Twitter chat on a Wednesday evening. That was a pretty amazing achievement for me. Somewhere along the way, … Continue Reading Repeat after me: “My own business is at least as important as my clients’ businesses”
Writer, designer, social media or video whizz, we all get paid for our content. So when it was my turn to host everyone’s favourite Twitter chat*, #ContentClubUK (Tuesdays, 11am, open … Continue Reading What’s it worth? The mysterious world of freelance pricing…
Those of you who follow my blog will know I tend to write about copywriting or about freelancing, and that my posts are often on the short-and-sweet side, rather than … Continue Reading Balance… And Flex
The one time it DOES matter what other people think: business testimonials and wise ways to use them.
Reputation, or what people think of you, matters in the world of business. What people say about you is one important part of reputation, and it’s especially important if, like … Continue Reading The one time it DOES matter what other people think: business testimonials and wise ways to use them.
Waaaaaay back in time (well, in March last year) I published a short post called ‘Ten Things Every Freelancer Knows’. It went down a storm. A few weeks later, in … Continue Reading Ten Things Every Freelancer (Still) Knows…
I’ve talked elsewhere about new year business planning and how overcomplicated it can get. If you read that post you’ll know that I’m not into complex, overly-involved business plans. For … Continue Reading Setting business goals – an alternative approach
Don’t you just love this time of year? Christmas is over but the fridge is still full of leftover turkey, Easter eggs are already in the shops, and everyone from … Continue Reading New Year – New You! (As if.)
Some of you might have heard of #ContentClubUK on Twitter. If not, I think you’d like it. To explain what you can expect, you’re basically encouraged by other professionals to … Continue Reading How to make your online content work for your audience
Anyone who works freelance knows what it’s like to get feedback on their work. You put your heart and soul into someone’s project. You research, you come up with ideas, … Continue Reading How to give great feedback to your freelancer
Like anyone who works for other people, copywriters work hard to come up with the end results you’re after. But also like anyone who works for other people, we sometimes … Continue Reading What your copywriter wants you to know. In the nicest way possible. Mostly.
A while back I posted about ten things every freelancer knows. But that got me to thinking… there are freelancers who don’t know those things yet. There are BRAND NEW … Continue Reading Ten things every NEW freelancer needs
Yes, yes, I know. You’ve probably already seen some of the content of this video before. Here. If you haven’t seen it there, then maybe click that link and take … Continue Reading Ooh another video – briefing your copywriter
I’ve had some fresh testimonials from clients recently, so I’ll let them tell you what they think about working with me… Find out more about what I do, and … Continue Reading What my clients say…
No writer I know would say they write perfectly first time. And every writer I know would tell you that it’s easier to write something (however bad) and then work … Continue Reading How a copywriter edits
A copywriter can do wonderful things with words, but they’re not mind-readers. Investing a little of your time and effort to brief them thoroughly will help them write you the … Continue Reading Starting from scratch: Things your copywriter will want to know