Some of you might have heard of #ContentClubUK on Twitter. If not, I think you’d like it. To explain what you can expect, you’re basically encouraged by other professionals to … Continue Reading How to make your online content work for your audience
You’ve heard of Alien vs Predator. You’ve heard of Mega Shark vs Giant Octopus. You might even have heard of Kramer vs Kramer, if you’re old enough. Now introducing: Distraction … Continue Reading Distraction vs Freelancer
Choice. Responsibility. So many options you don’t know where to begin. As a freelancer, you’re in charge of everything. All the decisions are yours to make, from picking the best … Continue Reading Places to work when you’re freelance: you have more options than you think
Anyone who works freelance knows what it’s like to get feedback on their work. You put your heart and soul into someone’s project. You research, you come up with ideas, … Continue Reading How to give great feedback to your freelancer
Like anyone who works for other people, copywriters work hard to come up with the end results you’re after. But also like anyone who works for other people, we sometimes … Continue Reading What your copywriter wants you to know. In the nicest way possible. Mostly.
OK so this is going to sound really corny, I know. But the more I think about it the more I really do think this is a good analogy (big … Continue Reading My business is like a tree. Oh yes.
Words are powerful little things. The JUST A CARD campaign is here to remind us all that every single tiny purchase is vital to helping our small businesses survive. Notice … Continue Reading “Just a Card”: Three little words, trying to change livelihoods
A while back I posted about ten things every freelancer knows. But that got me to thinking… there are freelancers who don’t know those things yet. There are BRAND NEW … Continue Reading Ten things every NEW freelancer needs
I might be about to make myself unpopular. Especially given the torrent of consent emails currently overflowing from all our inboxes. But I think GDPR is pretty good. Yes, it’s … Continue Reading GDPR is good: Why GDPR is your friend
Yes, yes, I know. You’ve probably already seen some of the content of this video before. Here. If you haven’t seen it there, then maybe click that link and take … Continue Reading Ooh another video – briefing your copywriter
I’ve had some fresh testimonials from clients recently, so I’ll let them tell you what they think about working with me… Find out more about what I do, and … Continue Reading What my clients say…
A few weeks ago, over Easter, I uploaded a quick post onto LinkedIn. It was one of those (for me) really uncomfortable posts saying ‘I’m great, hire me’ rather than … Continue Reading Making the most of mistakes
No writer I know would say they write perfectly first time. And every writer I know would tell you that it’s easier to write something (however bad) and then work … Continue Reading How a copywriter edits
A copywriter can do wonderful things with words, but they’re not mind-readers. Investing a little of your time and effort to brief them thoroughly will help them write you the … Continue Reading Starting from scratch: Things your copywriter will want to know
1 That you really should get dressed every day. 2 The absolute thrill of each and every invoice being paid. 3 That fresh air is your friend. 4 To keep … Continue Reading Ten things every freelancer knows
Writing for your blog is important. I’ve been neglecting mine recently, and it’s shown in the traffic I’ve been getting, and not getting. I’ve even used up my stock of … Continue Reading Ten reasons to write for other people (or the benefits of guest blogging)