A copywriter can do wonderful things with words, but they’re not mind-readers. Investing a little of your time and effort to brief them thoroughly will help them write you the … Continue Reading Starting from scratch: Things your copywriter will want to know
1 That you really should get dressed every day. 2 The absolute thrill of each and every invoice being paid. 3 That fresh air is your friend. 4 To keep … Continue Reading Ten things every freelancer knows
If you run your own business you’ll know that sometimes it can get a little… well… disorganised. You have to cover everything from the service you offer, to marketing, finance, … Continue Reading How to stay organised: keeping your sanity when you’re self-employed
Sven is a carpenter. Sven has a carpentry business. Sven makes beautiful furniture. Sven wanted a website so he could sell his beautiful furniture online. Sven thought about all the … Continue Reading A cautionary tale
How do you think about putting together your organisation’s Annual Report? Is it something you do because you have to, but begrudgingly? Do you think about it as a dry … Continue Reading How to write a non-profit organisation Annual Report
Having the right words to promote yourself online is important to any organisation, large or small. The internet is a busy, busy place and you need to stand out from your … Continue Reading 12 Tips to Tip Top Business Writing
I’ve been asked this one a few times recently so it’s clearly something that puzzles a few people out there. The question mainly comes from small businesses or sole traders … Continue Reading Who hires a copywriter?
Once upon a time, there was a little girl. The little girl could hear birds singing outside her window and she could smell bread baking downstairs. Her parents must be … Continue Reading Once upon a time (a freelancer’s fairytale)
Today we have a treat! A guest blog post from Silvia del Corso, whose brand new marketing website launched yesterday. A successful marketing strategy doesn’t resemble just one date with … Continue Reading How to Use the ‘See-Think-Do-Care’ Framework to Win Customers Over With Content Marketing
I’ll admit it, I’m guilty of this. Most days writing a blog post is a joy (I know you might think that’s odd but I’m a copywriter and I love … Continue Reading Stuck for blog post ideas? Here’s how to get unstuck.
Lots of people are a bit unsure about how a copywriter works, and that’s perfectly normal if you’ve never worked with one before! Even if you have, each copywriter is … Continue Reading How does a copywriter work?
The way you write about your business or charity is important. I’ve put together my top tips on getting started. If it’s all too much I can help. Why not … Continue Reading Finding the words: Tips for talking about your charity or business
Are you making the most of your business blog?
Getting your website right is hugely important for a business. A lot rests on it. You’re definitely the person who knows it inside out. You can read and write. But … Continue Reading Why you need a copywriter to help write your business website
Top copywriting tips for marketing your small business