I’ve talked recently about new year business planning and how overcomplicated it can get. If you read my previous post you’ll know that I’m not into complex, overly-involved business plans. … Continue Reading Setting business goals – an alternative approach
Some of you may have noticed I was conspicuously absent (or if not entirely absent, very quiet) in November. You may have felt an overwhelming sense of relief at that. … Continue Reading Thank you, NHS
Don’t you just love this time of year? Christmas is over but the fridge is still full of leftover turkey, Easter eggs are already in the shops, and everyone from … Continue Reading New Year – New You! (As if.)
I’ve been asked this one a few times recently so it’s clearly something that puzzles a few people out there. The question mainly comes from small businesses or sole traders … Continue Reading Who hires a copywriter?
Once upon a time, there was a little girl. The little girl could hear birds singing outside her window and she could smell bread baking downstairs. Her parents must be … Continue Reading Once upon a time (a freelancer’s fairytale)
Oh you lucky, lucky people, have I got a treat for you. A discount, no less. I have plenty of space in my calendar this month. That’s not because I’m … Continue Reading Special offer! Ends 6th January 2018
It’s that time of year again, the shops are full of sparkly stuff, school halls around the country are reverberating to the sound of the recorder orchestra, and the turkeys … Continue Reading Christmas copy: dodging the clichés and ducking the puns
Today we have a treat! A guest blog post from Silvia del Corso, whose brand new marketing website launched yesterday. A successful marketing strategy doesn’t resemble just one date with … Continue Reading How to Use the ‘See-Think-Do-Care’ Framework to Win Customers Over With Content Marketing
Fourteen years ago, on 31 October 2003, I was dressed in a regency gown, face whited out and eye sockets darkened with makeup. I was carrying a big stick and … Continue Reading Frighteningly prepared: why it’s important to plan your writing
I’ll admit it, I’m guilty of this. Most days writing a blog post is a joy (I know you might think that’s odd but I’m a copywriter and I love … Continue Reading Stuck for blog post ideas? Here’s how to get unstuck.
For the first parts of this series about living with a chronic illness (lupus) see here, here and here. Lupus, like many long-term conditions, is a waiting game. It can get better, … Continue Reading The emotions of a long term diagnosis
Lots of people are a bit unsure about how a copywriter works, and that’s perfectly normal if you’ve never worked with one before! Even if you have, each copywriter is … Continue Reading How does a copywriter work?
For the first parts of this series about living with a chronic illness (lupus) see here and here. For the next part see here. After the euphoria of finally being … Continue Reading And then came the crash
If you missed out on the first part of this series about living with a chronic condition (lupus), catch up here. You can also see the next parts here and here. In … Continue Reading On being believed
Some people will tell you the business card is dead now that we’re in an age of online networking, LinkedIn and smartphones. They’ll say it’s a throwback to a time … Continue Reading Are business cards worth it?
I normally try to keep this blog about copywriting. Well, pretty much… Maybe copywriting, writing, creativity, freelancing, that kind of thing. Anyway, the point is, I don’t normally talk about … Continue Reading Swerving off-topic, but please still have a read: lupus awareness month