When I was rooting around in an old box the other day I found a couple of tests my Mum had kept from my primary school days. At a guess, … Continue Reading Love what you do (and do what you love)
If you run your own business you’ll know that sometimes it can get a little… well… disorganised. You have to cover everything from the service you offer, to marketing, finance, … Continue Reading How to stay organised: keeping your sanity when you’re self-employed
Sven is a carpenter. Sven has a carpentry business. Sven makes beautiful furniture. Sven wanted a website so he could sell his beautiful furniture online. Sven thought about all the … Continue Reading A cautionary tale
How do you think about putting together your organisation’s Annual Report? Is it something you do because you have to, but begrudgingly? Do you think about it as a dry … Continue Reading How to write a non-profit organisation Annual Report
Having the right words to promote yourself online is important to any organisation, large or small. The internet is a busy, busy place and you need to stand out from your … Continue Reading 12 Tips to Tip Top Business Writing
I had my hair cut today. It was long overdue and my hair and I are much happier for it. I also had one of those ‘aha’ moments while I … Continue Reading Personality matters: An ode to my hairdresser
2017. A YEAR IN LISTS: And yes. There are 101 things on the list. But the numbering went haywire in the blog editor. And while I could sort it out, … Continue Reading 101 things about 2017
Some of you may have noticed I was conspicuously absent (or if not entirely absent, very quiet) in November. You may have felt an overwhelming sense of relief at that. … Continue Reading Thank you, NHS
I’ve been asked this one a few times recently so it’s clearly something that puzzles a few people out there. The question mainly comes from small businesses or sole traders … Continue Reading Who hires a copywriter?
Once upon a time, there was a little girl. The little girl could hear birds singing outside her window and she could smell bread baking downstairs. Her parents must be … Continue Reading Once upon a time (a freelancer’s fairytale)
Oh you lucky, lucky people, have I got a treat for you. A discount, no less. I have plenty of space in my calendar this month. That’s not because I’m … Continue Reading Special offer! Ends 6th January 2018
It’s that time of year again, the shops are full of sparkly stuff, school halls around the country are reverberating to the sound of the recorder orchestra, and the turkeys … Continue Reading Christmas copy: dodging the clichés and ducking the puns
Today we have a treat! A guest blog post from Silvia del Corso, whose brand new marketing website launched yesterday. A successful marketing strategy doesn’t resemble just one date with … Continue Reading How to Use the ‘See-Think-Do-Care’ Framework to Win Customers Over With Content Marketing
Fourteen years ago, on 31 October 2003, I was dressed in a regency gown, face whited out and eye sockets darkened with makeup. I was carrying a big stick and … Continue Reading Frighteningly prepared: why it’s important to plan your writing
I’ll admit it, I’m guilty of this. Most days writing a blog post is a joy (I know you might think that’s odd but I’m a copywriter and I love … Continue Reading Stuck for blog post ideas? Here’s how to get unstuck.
For the first parts of this series about living with a chronic illness (lupus) see here, here and here. Lupus, like many long-term conditions, is a waiting game. It can get better, … Continue Reading The emotions of a long term diagnosis