15 easy ways to get your small business ready for Christmas!*

*with a little help from the wonders of cleverly and carefully crafted copy... If you're looking for inspiration for creative Christmas campaigns and concepts, you might also like this post. But stick around here for the fun first, and I'll give you a link to that one again at the end. Don't say I'm not … Continue reading 15 easy ways to get your small business ready for Christmas!*

How to write glorious product descriptions that really work

There’s a LOT that goes into getting your product descriptions just right. I’m mostly talking website product descriptions here, but loads of this translates across to your product descriptions in print brochures or catalogues, too. And to your services, if you don't sell products. Lots of transferable goodness. You’re welcome. Part one: build a picture … Continue reading How to write glorious product descriptions that really work

How to build trust with your website copy

Need copy that wins business? TRUST ME on this… Building trust is a huge part of marketing In business, trust is everything. If people don’t trust you, they won’t buy from you. It really is that simple. Your customer needs to trust that your product (or service) does what you say it does. They need … Continue reading How to build trust with your website copy

How to write a basic case study for your business website

Case studies are a fantastic way to show off what you do. They tell your website visitors a lot about you and they're a great way to show examples of your work. Portfolio pieces can be tricky to write, though. Writing about your own work is hard! And so is finding the time… What’s the … Continue reading How to write a basic case study for your business website

How to improve your small business website

Website not converting visitors into customers? Or maybe your business isn't ranking where you want it to on Google? Perhaps you just want to look at a few ways you can improve your website without spending a fortune. If you want to get your website into tip top condition, you're best to pay an expert … Continue reading How to improve your small business website

How to reflect on your small business in a super simple way*

*works just as well for your job if you're not self-employed! Before the end of last year, I was lucky enough to co-host the Christmas special edition of #ContentClubUK over on Twitter with the lovely Laura Parker. And as the last chat of the year, we decided to take the opportunity to reflect back on … Continue reading How to reflect on your small business in a super simple way*

How to price your work and what to charge as a small business

What’s it worth? The mysterious world of freelance pricing… Writer, designer, social media or video whizz, we all get paid for our content. So when it was my turn to host everyone’s favourite Twitter chat*, #ContentClubUK (Tuesdays, 11am, open to all who make content. Disclaimer: *may not be everyone’s favourite chat), I decided it was … Continue reading How to price your work and what to charge as a small business

How to get the most out of your business testimonials (AKA the one time it DOES matter what other people think)

Reputation, or what people think of you, matters in the world of business. What people say about you is one important part of reputation, and it’s especially important if, like me, you’re a small business or freelancer. Let’s be realistic, you’re never going to please everyone. There will be clients who aren’t a good fit … Continue reading How to get the most out of your business testimonials (AKA the one time it DOES matter what other people think)

How to set business goals (spoiler: it’s an alternative approach)

I’ve talked elsewhere about new year business planning and how overcomplicated it can get. If you read that post you’ll know that I’m not into complex, overly-involved business plans. For me, they act as a distraction from getting on with the day job. That’s not to say that I don’t value the process of a … Continue reading How to set business goals (spoiler: it’s an alternative approach)