Packaging design: 7 smart ways packaging can boost your brand
Packaging design is fascinating. That box (or bottle, or label) has so many jobs to do. Take a look at how packaging boosts your brand.
The subtle power of clever packaging copy (plus lots of brand voice examples)
Copy is everywhere, including our homes. Let’s take a look at what I found when I went looking around my home.
Copywriting: From A-Z
Looking for copywriting resources? You just hit the jackpot.
Hiring a freelancer isn’t the same as recruiting an employee
Here’s how (and why) Hiya, I’m Megan, freelance copywriter and grump, and I’m here today to have a bit of a rant. We all deserve a rant from time to…
How to write glorious product descriptions that really work
There’s a LOT that goes into getting your product descriptions just right. I’m mostly talking website product descriptions here, but loads of this translates across to your product descriptions in…
How to build trust with your website copy
Need copy that wins business? TRUST ME on this… Building trust is a huge part of marketing In business, trust is everything. If people don’t trust you, they won’t buy…
Looking for brand voice inspiration? Check out the pros’ favourites…
You’re in the right place! This post is packed with great copy, great ads, great websites, great social media feeds and more. I’ll be honest, it’s a bit of a…
How to write a basic case study for your business website
Case studies are a fantastic way to show off what you do. They tell your website visitors a lot about you and they’re a great way to show examples of…
How to improve your small business website
Website not converting visitors into customers? Or maybe your business isn’t ranking where you want it to on Google? Perhaps you just want to look at a few ways you…
How to reflect on your small business in a super simple way*
*works just as well for your job if you’re not self-employed! Before the end of last year, I was lucky enough to co-host the Christmas special edition of #ContentClubUK over…
Why listening might just be the most important skill for any freelancer
Listening. It sounds so obvious, and I’m definitely not here to patronise. We all know it’s important, and I’m sure lots of us have been on courses in the past…
Repeat after me: “My own business is at least as important as my clients’ businesses”
Whenever small business owners or freelancers get together and start chatting, it probably won’t be long before the conversation moves towards the challenges of finding the time to focus on…
How to price your work and what to charge as a small business
What’s it worth? The mysterious world of freelance pricing… Writer, designer, social media or video whizz, we all get paid for our content. So when it was my turn to…
How to get the most out of your business testimonials (AKA the one time it DOES matter what other people think)
Reputation, or what people think of you, matters in the world of business. What people say about you is one important part of reputation, and it’s especially important if, like…
How to set business goals (spoiler: it’s an alternative approach)
I’ve talked elsewhere about new year business planning and how overcomplicated it can get. If you read that post you’ll know that I’m not into complex, overly-involved business plans. For…
New Year – New You! (As if.)
Don’t you just love this time of year? Christmas is over but the fridge is still full of leftover turkey, Easter eggs are already in the shops, and everyone from…
How to make your online content work for your audience
Some of you might have heard of #ContentClubUK on Twitter. If not, I think you’d like it. To explain what you can expect, you’re basically encouraged by other professionals to…
How to give great feedback to your freelancer
Anyone who works freelance knows what it’s like to get feedback on their work. You put your heart and soul into someone’s project. You research, you come up with ideas,…
What your copywriter wants you to know. In the nicest way possible. Mostly.
Like anyone who works for other people, copywriters work hard to come up with the end results you’re after. But also like anyone who works for other people, we sometimes…
Ten things every NEW freelancer needs
A while back I posted about ten things every freelancer knows. But that got me to thinking… there are freelancers who don’t know those things yet. There are BRAND NEW…
How to brief your copywriter
Yes, yes, I know. You’ve probably already seen some of the content of this video before. Here. If you haven’t seen it there, then maybe click that link and take…
How to edit your work like a professional copywriter
No writer I know would say they write perfectly first time. And every writer I know would tell you that it’s easier to write something (however bad) and then work…
Starting from scratch: Things your copywriter will want to know
A copywriter can do wonderful things with words, but they’re not mind-readers. Investing a little of your time and effort to brief them thoroughly will help them write you the…
Ten things every freelancer knows
1 That you really should get dressed every day. 2 The absolute thrill of each and every invoice being paid. 3 That fresh air is your friend. 4 To keep…
How to stay organised: keeping your sanity when you’re self-employed
If you run your own business you’ll know that sometimes it can get a little… well… disorganised. You have to cover everything from the service you offer, to marketing, finance,…
A cautionary tale
Sven is a carpenter. Sven has a carpentry business. Sven makes beautiful furniture. Sven wanted a website so he could sell his beautiful furniture online. Sven thought about all the…
How to write a non-profit organisation Annual Report
How do you think about putting together your organisation’s Annual Report? Is it something you do because you have to, but begrudgingly? Do you think about it as a dry…
12 Tips to Tip Top Business Writing
Having the right words to promote yourself online is important to any organisation, large or small. The internet is a busy, busy place and you need to stand out from your…
Who hires a copywriter?
I’ve been asked this one a few times recently so it’s clearly something that puzzles a few people out there. The question mainly comes from small businesses or sole traders…
Stuck for blog post ideas? Here’s how to get unstuck.
I’ll admit it, I’m guilty of this. Most days writing a blog post is a joy (I know you might think that’s odd but I’m a copywriter and I love…
How does a copywriter work?
Lots of people are a bit unsure about how a copywriter works, and that’s perfectly normal if you’ve never worked with one before! Even if you have, each copywriter is…
How to write about your charity or business
The way you write about your business or charity is important. I’ve put together my top tips on getting started. If it’s all too much I can help. Why not…
Blogging for businesses
Are you making the most of your business blog?
Why you need a copywriter to help write your business website
Getting your website right is hugely important for a business. A lot rests on it. You’re definitely the person who knows it inside out. You can read and write. But…
How to write about your small business
Top copywriting tips for marketing your small business
Megan Rose Freelance Copywriter 