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15 easy ways to get your small business ready for Christmas!*

*with a little help from the wonders of cleverly and carefully crafted copy... If you're looking for inspiration for creative Christmas campaigns and concepts, you might also like this post. But stick around here for the fun first, and I'll give you a link to that one again at the end. Don't say I'm not … Continue reading 15 easy ways to get your small business ready for Christmas!*

Christmas marketing: dodging the clichés and ducking the puns

Updated, rewritten and repackaged with added sparkle for Christmas 2021. Ooh and if you're a small business, I have a Christmas post JUST for you (don't worry, I'll put another link to it at the end of this one). It’s that time of year again, the shops are filling up with sparkly stuff, school halls … Continue reading Christmas marketing: dodging the clichés and ducking the puns

Hiring a freelancer isn’t the same as recruiting an employee

Here’s how (and why) Hiya, I’m Megan, freelance copywriter and grump, and I’m here today to have a bit of a rant. We all deserve a rant from time to time, right? Especially when there’s a pandemic still going on, and even more so when clients are still making the process of hiring a freelancer … Continue reading Hiring a freelancer isn’t the same as recruiting an employee

How to write glorious product descriptions that really work

There’s a LOT that goes into getting your product descriptions just right. I’m mostly talking website product descriptions here, but loads of this translates across to your product descriptions in print brochures or catalogues, too. And to your services, if you don't sell products. Lots of transferable goodness. You’re welcome. Part one: build a picture … Continue reading How to write glorious product descriptions that really work

How to build trust with your website copy

Need copy that wins business? TRUST ME on this… Building trust is a huge part of marketing In business, trust is everything. If people don’t trust you, they won’t buy from you. It really is that simple. Your customer needs to trust that your product (or service) does what you say it does. They need … Continue reading How to build trust with your website copy

Looking for brand voice inspiration? Check out the pros’ favourites…

You're in the right place! This post is packed with great copy, great ads, great websites, great social media feeds and more. I'll be honest, it's a bit of a monster. I’ve been putting this list together for a while. It’s a mix of things I love, things you told me you love during one … Continue reading Looking for brand voice inspiration? Check out the pros’ favourites…

How to write a basic case study for your business website

Case studies are a fantastic way to show off what you do. They tell your website visitors a lot about you and they're a great way to show examples of your work. Portfolio pieces can be tricky to write, though. Writing about your own work is hard! And so is finding the time… What’s the … Continue reading How to write a basic case study for your business website