Building trust is a huge part of marketing In business, trust is everything. If people don’t trust you, they won’t buy from you. It really is that simple. Your customer … Continue Reading Need copy that wins business? TRUST ME on this…
Updated for 2020 and perfect for ANYONE who works from home! Picking the perfect present isn’t easy Search the internet for ‘best gifts for freelancers’ and you’ll find loads of … Continue Reading 101 gift ideas for freelancers: chosen by real-life, self-employed humans
You’re in the right place! This post is packed with great copy, great ads, great websites, great social media feeds and more. I’ll be honest, it’s a bit of a … Continue Reading Looking for examples of great content and tone of voice?
Case studies are a fantastic way to show off what you do. They tell your website visitors a lot about you and they’re a great way to show examples of … Continue Reading How to write a basic case study for your business website
Ruth Nye is a BUSY lady. And I mean seriously busy. I first met her through an event she was running a few months ago (in fact I think that … Continue Reading LOCKDOWN LIMBO: MEET RUTH
Some might say that Sarah is a retail magician. Others would say she’s a retail merchandiser. I’m not going to take sides. What is true is that Sarah is a … Continue Reading LOCKDOWN LIMBO: MEET SARAH
Lockdown left us all feeling a bit shocked at first, I think. I for one also felt a bit powerless to help. So, when I saw a plea from local … Continue Reading Shop + Drop: Delivering essentials during Covid-19
Who likes pasta? OK let’s try this… who DOESN’T like pasta? Not many people, if recent panic buying is anything to go by. Let me introduce you to a lady … Continue Reading LOCKDOWN LIMBO: MEET KATE
A new week – a new lockdown limbo! What more could you want? Today we’re chatting to Krishna Solanki about juggling parenting and business-ing, and of course, hearing all about … Continue Reading LOCKDOWN LIMBO: MEET KRISHNA
A few weeks ago, as the country went into lockdown, I found myself volunteering to write copy for a project being set up by local counsellor and psychotherapist, Natasha Crowe. … Continue Reading Introducing Connected Together: Listening Support During Covid-19
Well, lockdown is fun, isn’t it? Said nobody, ever. Sorry, had to get that out of the way. Lockdown has made me ponder pretty hard about what I want to … Continue Reading LOCKDOWN LIMBO: MEET CHARLIE
Hello! Thanks for joining us over here at Lockdown Limbo! This series of blog posts is being written during lockdown – a very specific set of circumstances and weirdness for … Continue Reading LOCKDOWN LIMBO: MEET GLENN
Website not converting visitors into customers? Or maybe your business isn’t ranking where you want it to on Google? Perhaps you just want to look at a few ways you … Continue Reading Top tips to improve your small business website
*works just as well for your job if you’re not self-employed! Before the end of last year, I was lucky enough to co-host the Christmas special edition of #ContentClubUK over … Continue Reading A really simple way to reflect on your small business*
Strong lyrics. Long forgotten memories of questionable fashion choices… these few words are pretty memorable to me. But I reckon this is ALSO brilliant advice for any small business. It … Continue Reading STOP. COLLABORATE AND LISTEN.
Based on a post originally published in 2017 – updated, repackaged and with added sparkle for Christmas 2019. It’s that time of year again, the shops are full of sparkly … Continue Reading Christmas copy: dodging the clichés and ducking the puns