I’ve talked elsewhere about new year business planning and how overcomplicated it can get. If you read that post you’ll know that I’m not into complex, overly-involved business plans. For … Continue Reading Setting business goals – an alternative approach
Sven is a carpenter. Sven has a carpentry business. Sven makes beautiful furniture. Sven wanted a website so he could sell his beautiful furniture online. Sven thought about all the … Continue Reading A cautionary tale
Oh you lucky, lucky people, have I got a treat for you. A discount, no less. I have plenty of space in my calendar this month. That’s not because I’m … Continue Reading Special offer! Ends 6th January 2018
Today we have a treat! A guest blog post from Silvia del Corso, whose brand new marketing website launched yesterday. A successful marketing strategy doesn’t resemble just one date with … Continue Reading How to Use the ‘See-Think-Do-Care’ Framework to Win Customers Over With Content Marketing
Lots of people are a bit unsure about how a copywriter works, and that’s perfectly normal if you’ve never worked with one before! Even if you have, each copywriter is … Continue Reading How does a copywriter work?
The way you write about your business or charity is important. I’ve put together my top tips on getting started. If it’s all too much I can help. Why not … Continue Reading Finding the words: Tips for talking about your charity or business
Are you making the most of your business blog?
This one’s dedicated to my brother-in-law who, like many people, asked me if copywriting is to do with trademarks. Hint: it isn’t. Copywriting has nothing to do with copyright (and … Continue Reading What is copywriting?
Getting your website right is hugely important for a business. A lot rests on it. You’re definitely the person who knows it inside out. You can read and write. But … Continue Reading Why you need a copywriter to help write your business website
Top copywriting tips for marketing your small business