How to set business goals (spoiler: it’s an alternative approach)

I’ve talked elsewhere about new year business planning and how overcomplicated it can get. If you read that post you’ll know that I’m not into complex, overly-involved business plans. For me, they act as a distraction from getting on with the day job. That’s not to say that I don’t value the process of a … Continue reading How to set business goals (spoiler: it’s an alternative approach)

How to Use the ‘See-Think-Do-Care’ Framework to Win Customers Over With Content Marketing

Today we have a treat! A guest blog post from Silvia del Corso. If you enjoy this, check out the rest of the How To series... A successful marketing strategy doesn't resemble just one date with a brand, but actually falling in love with it. And the only way to win someone over is to … Continue reading How to Use the ‘See-Think-Do-Care’ Framework to Win Customers Over With Content Marketing

Why you need a copywriter to help write your business website

Getting your website right is hugely important for a business. A lot rests on it. You’re definitely the person who knows it inside out. You can read and write. But that often doesn't mean you’re the right person to write about it. You might be the right person. If you have the time to spare, … Continue reading Why you need a copywriter to help write your business website