I’ve talked elsewhere about new year business planning and how overcomplicated it can get. If you read that post you’ll know that I’m not into complex, overly-involved business plans. For me, they act as a distraction from getting on with the day job. That’s not to say that I don’t value the process of a … Continue reading How to set business goals (spoiler: it’s an alternative approach)
Sven is a carpenter. Sven has a carpentry business. Sven makes beautiful furniture. Sven wanted a website so he could sell his beautiful furniture online. Sven thought about all the things he’d need to do to make it the best website in the world. He decided on a name, and he got a logo designed … Continue reading A cautionary tale
Today we have a treat! A guest blog post from Silvia del Corso. If you enjoy this, check out the rest of the How To series... A successful marketing strategy doesn't resemble just one date with a brand, but actually falling in love with it. And the only way to win someone over is to … Continue reading How to Use the ‘See-Think-Do-Care’ Framework to Win Customers Over With Content Marketing
Lots of people are a bit unsure about how a copywriter works, and that's perfectly normal if you've never worked with one before! Even if you have, each copywriter is different. To help, I've produced a graphic to show how I work with my clients and hopefully take that uncertainty away. Let me know if … Continue reading How does a copywriter work?
The way you write about your business or charity is important. I've put together my top tips on getting started. If it's all too much I can help. Why not get in touch for a no-pressure initial chat?
Are you making the most of your business blog?
Getting your website right is hugely important for a business. A lot rests on it. You’re definitely the person who knows it inside out. You can read and write. But that often doesn't mean you’re the right person to write about it. You might be the right person. If you have the time to spare, … Continue reading Why you need a copywriter to help write your business website
Top copywriting tips for marketing your small business