How to write glorious product descriptions that really work

There’s a LOT that goes into getting your product descriptions just right. I’m mostly talking website product descriptions here, but loads of this translates across to your product descriptions in print brochures or catalogues, too. And to your services, if you don't sell products. Lots of transferable goodness. You’re welcome. Part one: build a picture … Continue reading How to write glorious product descriptions that really work