for more than 25 years, swedish-based tech brand, ctek, has been at the forefront of vehicle battery charging.
capital markets day
I worked with CTEK on a series of videos for its Capital Markets Day, aimed at investors and the brand’s wider community.
The day would give an overview of the brand as a whole, along with three core product categories. Each section of the day would be presented by a different member of the team, introduced by a short brand video.
never miss a moment
I worked with the CTEK team to structure the four videos before writing each script. We focused on the idea of “never missing a moment” to tie the series together.
I’m able to share three of the videos here (one above, two below).As they are designed to be punctuated by detailed presentations, the repetition across the videos is deliberate. They’re not designed to be one straight after the other!
“sharp thinking, fresh perspective, and ability to stay true to our brand…”
“Working with Megan was a breath of fresh air – she is professional, insightful, and seriously good with words. She instantly got who we are, nailed the brief, and even managed to challenge some of our early thinking without upsetting anybody! Her sharp thinking, fresh perspective, and ability to stay true to our brand not only made the whole process really enjoyable, it meant we ended up with an end product that we are really proud of. We’d happily work with Megan again.”
Katharine Alsop, Head of Marketing & PR
meganrosefreelance.com 