Based in London’s Soho, JW Media Music has been providing music for TV, film and more since 1951. They came to me looking to reinvigorate their brand.
Client:
JW Media Music
Scope:
Brand voice development
Creative concept
Website copy
Collaborating with:
Visual brand identity: Charlie Bentley
THE CHALLENGE
The problem with having been around since the ‘50s
Founded over 70 years ago, JW Media Music has a long and rich history, and works with agents around the world. The challenge for us was to keep the JW brand relevant, recognisable and current in the rapidly changing world of media.
THE INSIGHT
All kinds of music
JW’s breadth of musical styles and depth of experience is exactly what makes it so special. The team offers a vast range of very different music from a variety catalogues, as well as from their own two libraries (current and vintage). And they can also adapt a piece to suit their client’s needs or compose from scratch so their client gets exactly what they need.
THE CONCEPT
Music that makes you feel…
Focusing on the breadth of JW’s music, I linked different types of music with the different emotions they evoke and the ways they can be used.
THE CLIENT SAYS…
“Brilliant ideas and modern, exciting copy”
“Megan was patient, efficient and came up with brilliant ideas and modern, exciting copy to get our message across. Would absolutely recommend her.”
– Jenny Oakes, Managing Director
Megan Rose Freelance Copywriter 