Wonder Den’s workshops and events help children from babies to teens explore their creativity and curiosity.
Client:
Wonder Den
Scope:
Naming
Brand voice development
Website copy
THE CHALLENGE
A name that can grow with the brand
Owner Charlie needed a name with the potential to expand with the business. Future potential included introducing a wider range of themes, activities and locations, as well as a greater range of ages (including adults).
THE INSIGHT
What it feels like to learn
With the variety of ages and activities that fall under this brand, the element that ties them all together is that feeling of learning. I explored how it feels to unlock ideas that you didn’t understand before, and the ways that helps us to learn more about ourselves and our own individual strengths.
THE IDEA
A sense of wonder
It all comes together in that one word – wonder. And ‘wonder’ paired with ‘den’ gives a safe, cosy and friendly feel.
THE CLIENT SAYS…
“I was so impressed!”
“Megan took the time to really get to know me and the business. She fully understood the brand’s personality, which she cleverly put across in the name, website copy and marketing material. I was so impressed!”
– Charlie Bentley, owner
Megan Rose Freelance Copywriter 