Based in London’s Soho, JW Media Music has been providing music for TV, film and more since 1951. They came to me looking to reinvigorate their brand.
The problem with BEING around since the ‘50s
Founded over 70 years ago, JW Media Music has a long and rich history, and works with agents around the world. The challenge for us was to keep the JW brand relevant, recognisable and current in the rapidly changing world of media.
THE INSIGHT: ALL KINDS OF MUSIC
JW’s breadth of musical styles and depth of experience is exactly what makes it so special. The team offers a vast range of very different music from a variety catalogues, as well as from their own two libraries (current and vintage). And they can also adapt a piece to suit their client’s needs or compose from scratch so their client gets exactly what they need.
MUSIC THAT MAKES YOU FEEL…
Focusing on the breadth of JW’s music, I linked different types of music with the different emotions they evoke and the ways they can be used. This was written as a piece of long copy, which was then split into smaller sections which rotate on the website homepage over the course of the year.
“Brilliant ideas and modern, exciting copy”
“Megan was patient, efficient and came up with brilliant ideas and modern, exciting copy to get our message across. Would absolutely recommend her.”
Jenny Oakes, Managing Director
meganrosefreelance.com 