Ovi is on a mission to improve the options available to help women manage the symptoms of hormone balance issues. Its first specialist supplement focuses on supporting women living with polycystic ovary syndrome (PCOS).

The brand came to me as it prepared to launch. I helped to articulate the brand strategy, drawing on all the fantastic research that had already been completed in-house, and built on these foundations to create a brand voice that positions Ovi exactly where it wants to be.

Ovi launched in late 2022. I’m particularly proud to see that the copy used online and in print blends together the messaging I wrote to get them started with copy written in-house using the tone of voice guide I produced. I reckon the two sets of copy work together pretty seamlessly, and to me, that’s a sign of a job well done.

Visual identity and graphic design: Andrea Barras
Website design: Nutmeg Studio