Brand personality, voice and messaging for speciality coffee company

Volcano Coffee Works has long been a favourite with speciality coffee fans in South London.

Founded in 2010, it started with a vintage coffee cart, before moving into a bricks-and-mortar café. Volcano’s roastery also has a long-established wholesale side, supplying hundreds of independent cafés, restaurants and WeWork spaces around the UK.


Volcano Coffee Works


Brand voice
Brand messaging


A new brand voice for the next stage in the journey

Like all businesses, Volcano has evolved over the years and the time came to reassess its brand. They approached me for help with brand development, particularly around personality, voice and messaging.


Brand personality, voice and messaging

Before coming to me, they’d already put in a lot of work, carrying out some great consumer research and developing a clear idea of their market, consumer and some of the key themes that underpin their success.

I worked with the brand to explore its values, personality and voice, before creating documents to define each element.

Finally, I used the personality, voice and messaging to create a bank of brand copy that starts to explore the possibilities for on-site copy, headlines and more – and I’m excited to see it all coming together across the brand’s new website and beyond!


“Megan is a great copywriter”

“Megan is a great copywriter, really thorough in her approach to understand the brief and uses a detailed approach to really get beneath what’s being asked and why. Megan is a pleasure to work with through collaboration, thoughtful questioning and is able to translate this into well-structured copy.”

– Kate Gandhi, Brand Director