Haircare brand Fabriq is on a mission to revolutionise the way we look after our hair, with its range of in-salon protein treatments and at-home products.
A NEW VOICE FOR A NEW BRAND
Pre-launch, Fabriq’s in-house team was working with the concept of giving customers ‘the hair you’ve always wanted’, along with the luxurious look and feel the brand creates. But that just didn’t feel fresh enough for a newly-launching brand.
REFOCUS
I refocused the verbal brand identity so that it looked at the bigger picture rather than just the hair. What does ‘having the hair you’ve always wanted’ really mean to customers on a deeper level?
The answer? This brand is about identity, lifestyle, saving time, feeling confident and loving your look. It’s about giving you the tools to wear your hair (and love your hair) however you choose.
Choose the hair you’ve always wanted. We’ll do the rest.
I wrote the copy firmly around the concept of choice and empowerment. The brand gives people with different types of hair the choice to wear it their way, keeping it super healthy at the same time.
It’s the choice that someone with naturally curly hair makes to wear their curls with confidence, pride and a healthy bounce, or to straighten their hair safely and banish frizz. It’s the choice someone whose hair is naturally straight makes to style their hair exactly as they want, safe in the knowledge that it’s strong and healthy every step of the way.
The headline ‘Choose the hair you’ve always wanted’ retains that idea of ‘the hair you’ve always wanted’ that the team loved so much – and builds it out to fit the new concept.
“We absolutely love working with Megan. ”
“Megan completely understands the spirit of our brand and ensures her words goes beyond the brief to deliver. She helps us share our story and entices salons and consumers to be part of our brand.”
Jez Barnett, Founder
meganrosefreelance.com 