Brand voice and copy for Van Buskirk Jewellery

Repositioning the jeweller that does everything

Mike Van Buskirk has been designing and crafting jewellery for 20 years, and it was time for a new website with a refreshed voice.

While many of his competitors have a signature style, Mike’s range of work means he finds it tricky to know where to begin with positioning his business.

THE INSIGHT: versatility

Most jewellery designers have a signature style. Mike is different.

Mike’s approach is all about what works for you – your taste, your budget, your lifestyle. His range of skills and experience, and his versatility in terms of design and methods, make him the perfect person for a bespoke piece, or to rework family heirlooms that need a lease of new life.

This is about selling the experience of working with Mike, rather than just selling his jewellery.

“Megan was an absolute pleasure to work with. She kept to our brief but also her creative and knowledgeable suggestions helped us come up with the perfect copy.”

Mike Van Buskirk