I’m a tea-drinking brand copywriter from Hertfordshire and winner (mostly) of the daily battle against some pretty independently-minded hair.
As well as the unpredictable hair, I have twenty years of professional writing experience across the commercial, public and charity sectors, writing for brands including Charlie Bigham’s, the British Red Cross and Work.Life.
I’ve worked full time as a freelance copywriter since 2017, and I utterly love my job. You can read the backstory of what I did before that right here.
I write all sorts of copy, but the work I love most revolves around brand voice, creativity and strategy. Often that looks like me finding your brand’s personality and distilling it into the way your business speaks.
I work direct with B2C and B2B businesses and charities, as well as in partnership with design studios and creative agencies.
And if you’re curious to read something I’ve not written with work in mind, StoryGnat is my non-worky Substack, which drops every Saturday morning with a fresh story to share. Enjoy!
My work always blends three key elements
Practicality
What’s the point? Who cares? Phrased with a bit more subtlety, these are the first things I ask, so I know exactly what you need your copy to do for your brand, and who it’s talking to.
Clarity
Features, benefits, positioning and story are great, but they’re worthless without clarity. I make sure your message is clear before I even think about adding personality or voice.
Emotion
My work is less about tugging on heartstrings or poking at pain points, and more about creating a lasting sense of connection and belonging with your target audience.
Fancy working together?
my clients say…
“Megan is a great copywriter and uses a detailed approach to really get beneath what’s being asked and why. Megan is a pleasure to work with through collaboration, thoughtful questioning and is able to translate this into well-structured copy.”
Kate Gandhi,
Brand Director
“Working with Megan on our new website copy was a great experience. Our brand tone of voice is super important to our business and Megan was able to not only nail the tone, but enrich it, whilst staying on point for clarity and landing keywords required for the channel.”
Alysha Spencer,
Marketing Director
“It can be hard to find someone outside of our little bubble that can easily step into our brand and its quirky creative challenges and deliver such great work, so fast! Meg was so quick to understand our tone of voice and the unique brief.”
Charlotte Liebling,
Founder
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In the words of my mum, “they’re quite good”.
meganrosefreelance.com 