Category: Marketing

Copywriting, Marketing, Small business

the not-so-secret diary of a copywriter: on finding the motivation to write
Copywriting, How to…, Marketing, Small business

15 easy ways to get your small business ready for Christmas!*
Copywriting, Marketing, Small business

Christmas marketing: dodging the clichés and ducking the puns
Copywriting, How to…, Marketing

The Not-so-Secret Diary of a Copywriter: On what makes a good tone of voice guide?
Copywriting, How to…, Marketing

the not-so-secret diary of a copywriter: an intro
Copywriting, How to…, Marketing

Tone of voice, brand voice, verbal identity, brand identity… what’s what and how are they different?!
Copywriting, Marketing, Small business

The power of brand voice and messaging: The small(ish) brand’s guide to nailing verbal identity
Copywriting, How to…, Marketing, Small business

Packaging design: 7 smart ways packaging can boost your brand
Copywriting, Marketing

The subtle power of clever COPY ON PRODUCT packaging (plus lots of creative PACKAGING COPY examples)
Copywriting, Marketing

Copywriting: From A-Z