Listening. It sounds so obvious, and I’m definitely not here to patronise. We all know it’s important, and I’m sure lots of us have been on courses in the past … Continue Reading Why listening might just be the most important skill for any freelancer
Well, here’s a teeny tiny copywriting resource for you… This is a selfish post. It started life as a way for me to keep track of all my favourite resources. … Continue Reading Copywriting: From A-Z
A few weeks ago I remembered to join in with the #FreelanceHeroes Twitter chat on a Wednesday evening. That was a pretty amazing achievement for me. Somewhere along the way, … Continue Reading Repeat after me: “My own business is at least as important as my clients’ businesses”
Writer, designer, social media or video whizz, we all get paid for our content. So when it was my turn to host everyone’s favourite Twitter chat*, #ContentClubUK (Tuesdays, 11am, open … Continue Reading What’s it worth? The mysterious world of freelance pricing…
The one time it DOES matter what other people think: business testimonials and wise ways to use them.
Reputation, or what people think of you, matters in the world of business. What people say about you is one important part of reputation, and it’s especially important if, like … Continue Reading The one time it DOES matter what other people think: business testimonials and wise ways to use them.
I’ve talked elsewhere about new year business planning and how overcomplicated it can get. If you read that post you’ll know that I’m not into complex, overly-involved business plans. For … Continue Reading Setting business goals – an alternative approach
Don’t you just love this time of year? Christmas is over but the fridge is still full of leftover turkey, Easter eggs are already in the shops, and everyone from … Continue Reading New Year – New You! (As if.)
Oh my goodness, it’s almost Christmas. How did that happen? It’s been a busy few weeks. Now you know me, I’m not normally one to use my blog for a … Continue Reading Meet THIS MEG, and other fun stuff
Wow. I can’t believe we’re halfway through the Meet the Megs interviews already, but here we are. And standing here cheering us on is Meg Hapgood! More on her in … Continue Reading Meet the Megs – Meg Hapgood
Some of you might have heard of #ContentClubUK on Twitter. If not, I think you’d like it. To explain what you can expect, you’re basically encouraged by other professionals to … Continue Reading How to make your online content work for your audience
Anyone who works freelance knows what it’s like to get feedback on their work. You put your heart and soul into someone’s project. You research, you come up with ideas, … Continue Reading How to give great feedback to your freelancer
Like anyone who works for other people, copywriters work hard to come up with the end results you’re after. But also like anyone who works for other people, we sometimes … Continue Reading What your copywriter wants you to know. In the nicest way possible. Mostly.
OK so this is going to sound really corny, I know. But the more I think about it the more I really do think this is a good analogy (big … Continue Reading My business is like a tree. Oh yes.
A while back I posted about ten things every freelancer knows. But that got me to thinking… there are freelancers who don’t know those things yet. There are BRAND NEW … Continue Reading Ten things every NEW freelancer needs
I might be about to make myself unpopular. Especially given the torrent of consent emails currently overflowing from all our inboxes. But I think GDPR is pretty good. Yes, it’s … Continue Reading GDPR is good: Why GDPR is your friend
Yes, yes, I know. You’ve probably already seen some of the content of this video before. Here. If you haven’t seen it there, then maybe click that link and take … Continue Reading Ooh another video – briefing your copywriter