Building trust is a huge part of marketing In business, trust is everything. If people don’t trust you, they won’t buy from you. It really is that simple. Your customer … Continue Reading Need copy that wins business? TRUST ME on this…
You’re in the right place! This post is packed with great copy, great ads, great websites, great social media feeds and more. I’ll be honest, it’s a bit of a … Continue Reading Looking for examples of great content and tone of voice?
Case studies are a fantastic way to show off what you do. They tell your website visitors a lot about you and they’re a great way to show examples of … Continue Reading How to write a basic case study for your business website
Hello! Thanks for joining us over here at Lockdown Limbo! This series of blog posts is being written during lockdown – a very specific set of circumstances and weirdness for … Continue Reading LOCKDOWN LIMBO: MEET GLENN
Website not converting visitors into customers? Or maybe your business isn’t ranking where you want it to on Google? Perhaps you just want to look at a few ways you … Continue Reading Top tips to improve your small business website
*works just as well for your job if you’re not self-employed! Before the end of last year, I was lucky enough to co-host the Christmas special edition of #ContentClubUK over … Continue Reading A really simple way to reflect on your small business*
Strong lyrics. Long forgotten memories of questionable fashion choices… these few words are pretty memorable to me. But I reckon this is ALSO brilliant advice for any small business. It … Continue Reading STOP. COLLABORATE AND LISTEN.
Based on a post originally published in 2017 – updated, repackaged and with added sparkle for Christmas 2019. It’s that time of year again, the shops are full of sparkly … Continue Reading Christmas copy: dodging the clichés and ducking the puns
Listening. It sounds so obvious, and I’m definitely not here to patronise. We all know it’s important, and I’m sure lots of us have been on courses in the past … Continue Reading Why listening might just be the most important skill for any freelancer
Well, here’s a teeny tiny copywriting resource for you… This is a selfish post. It started life as a way for me to keep track of all my favourite resources. … Continue Reading Copywriting: From A-Z
A few weeks ago I remembered to join in with the #FreelanceHeroes Twitter chat on a Wednesday evening. That was a pretty amazing achievement for me. Somewhere along the way, … Continue Reading Repeat after me: “My own business is at least as important as my clients’ businesses”
Writer, designer, social media or video whizz, we all get paid for our content. So when it was my turn to host everyone’s favourite Twitter chat*, #ContentClubUK (Tuesdays, 11am, open … Continue Reading What’s it worth? The mysterious world of freelance pricing…
The one time it DOES matter what other people think: business testimonials and wise ways to use them.
Reputation, or what people think of you, matters in the world of business. What people say about you is one important part of reputation, and it’s especially important if, like … Continue Reading The one time it DOES matter what other people think: business testimonials and wise ways to use them.
I’ve talked elsewhere about new year business planning and how overcomplicated it can get. If you read that post you’ll know that I’m not into complex, overly-involved business plans. For … Continue Reading Setting business goals – an alternative approach
Don’t you just love this time of year? Christmas is over but the fridge is still full of leftover turkey, Easter eggs are already in the shops, and everyone from … Continue Reading New Year – New You! (As if.)
Some of you might have heard of #ContentClubUK on Twitter. If not, I think you’d like it. To explain what you can expect, you’re basically encouraged by other professionals to … Continue Reading How to make your online content work for your audience