Lots of people are a bit unsure about how a copywriter works, and that’s perfectly normal if you’ve never worked with one before! Even if you have, each copywriter is … Continue Reading How does a copywriter work?
This one’s dedicated to my brother-in-law who, like many people, asked me if copywriting is to do with trademarks. Hint: it isn’t. Copywriting has nothing to do with copyright (and … Continue Reading What is copywriting?
Top copywriting tips for marketing your small business
Do people comment on your “telephone voice”? Did your mum ever tell you “not to take that tone with me”? We naturally change the way we speak depending on the … Continue Reading Tone of Voice – the importance of choosing the right writing style