Tone of voice and key messaging for ethical womenswear brand, Rach x

Rach x is an ethical, independent British fashion brand which makes colourful, joyful clothes for grown-ups. Its launch collection was inspired by childhood nostalgia.


Rach x


Brand voice development
Website copy
Print copy

Collaborating with:
Design and website: Rachel Pedder


Evoking childhood in the womenswear space

Rach x’s launch collection was inspired by childhood – colourful, comfortable and joyful. The team needed help bringing together their concept of childhood as an inspiration with a clothing range very much made for grown-ups.


Clothes for the modern playground of grown-up life

I chose to keep the copy fun, joyful, clear – and never twee. The brand’s photography did a great job of pulling out the childhood side, with pops of bright colour and pastels, and plenty of movement, fun, lollipops and popcorn.

The headline ‘Clothes for the modern playground of grown-up life’ sums it up perfectly. There’s a nod to the nostalgia of childhood, but the brand and its clothes are firmly grounded in the here-and-now.


“Megan was a complete lifesaver”

“I was really struggling with the messaging and I really wanted to get it right. Our brand copy was lacking a clear understanding and flow and she really helped bring this together. Megan was a complete lifesaver. The results were fantastic and she has really helped bring the brand to life.”

– Rachel Pedder, owner