dragon’s den entrant other foods is challenging the healthy snack market with mushroom crisps and other veggie delicacies.
a change of market
When they came to me, vegetable crisp brand Other Foods was going through a rebrand intended to appeal to a wider market. The team was looking to expand its listings beyond its established (and already-successful) place on the shelves of the UK’s health food stores, moving more mainstream.
a new direction
Working on the taste descriptors on front-of-pack and on the back-of-pack copy, I shifted the focus from health claims, leaning more into the fun side of the product, its tastes and textures – especially important given how unfamiliar this type of snack is to many British snackers!
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