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The client

INNOluxe is an exciting British business that’s constantly pushing the boundaries of professional hair care. Their products protect and repair hair during colouring and other traditionally ‘damaging’ processes. Founded by the team behind more established brand KeraStraight (which I also work for), it’s now a growing name in salons worldwide.

The project

“After the long search for someone brave enough to write copy for one of the most disruptive hair brands in the UK, we found Megan.”

What an introduction, eh? These words came from the brand’s co-founder, John Hubbard.

INNOluxe first came to me looking for someone to wrestle their brand voice into shape and shake it up a bit – and (spoiler alert) that’s exactly what I did. They wanted to inject more character to match the bold look and feel of their imagery. We’ve worked together on all sorts of copy, from their website, blog posts and print brochures to sales emails, job ads, labels, packaging and poster slogans.

The results?

Double page spread from the new client brochure

I’ve worked together with INNOluxe on so many aspects of their brand copy that it’s hard to know where to begin! I’ll leave it to the company’s founder, Jez Barnett, instead:

“We absolutely love working with Megan. She completely understands the spirit of our brands and ensures her words goes beyond the brief to deliver… From short sound bites to blogs to consumer brochures and web copy, Megan helps us share our story and entices salons and consumers to be part of our brands.”

John also had great things to say about the new direction we’ve taken the copy in:

“Megan really grabbed the INNOluxe bull by the horns and has perfected our communication while we’re pushing boundaries of what’s possible with our brand and our products – something which is hard to keep up with.”

Check out more of my work on the INNOluxe blog.