Campaign copy and more for professional haircare brand, INNOluxe

British brand INNOluxe’s bond builder products protect and repair hair during colouring and other traditionally ‘damaging’ processes.




Brand voice guide
Style guide
Brand messaging
Copy for web, print & packaging


Finding the missing piece

INNOluxe came to me with an incredible product, a strong visual look and bucketloads of ambition. They even had celebrity colourist Sophia Hilton as global brand ambassador. All that was missing was a brand voice to match.


Make them look, let them stare

I positioned the brand as championing inclusivity and a commitment to helping customers be proudly themselves, whatever that means to them (while keeping their hair fabulously healthy every step of the way). I created copy that feels brave, edgy and bursting with energy – and the rest, as they say, is history.


“Megan has perfected our communication”

“After the long search for someone brave enough to write copy for one of the most disruptive hair brands in the UK, we found Megan. She’s really grabbed the bull by the horns and has perfected our communication while we’re pushing boundaries of what’s possible with our brand and our products – something which is hard to keep up with.”

– John Hubbard, co-founder