British brand INNOluxe pushes the boundaries of professional hair care. Its bond builder products protect and repair hair during colouring and other traditionally ‘damaging’ processes.
The #SAVED campaign
INNOluxe first came to me looking for someone to wrestle their brand voice into shape and shake it up during its #SAVED campaign – so that’s exactly what I did. The campaign focused on pushing the boundaries of dramatic, vivid colour – with bold copy that matched the imagery in confidence.
The #innolove campaign
The #innolove campaign refocused the INNOluxe brand on a wider audience, moving away from the vivid hair colour of the #SAVED campaign in favour of more mainstream (but still bold) looks for blonde, pastel and natural hair colours.
“After the long search for someone brave enough to write copy for one of the most disruptive hair brands in the UK, we found Megan. She has really grabbed the INNOluxe bull by the horns and has perfected our communication while we’re pushing boundaries of what’s possible with our brand and our products – something which is hard to keep up with.”
John Hubbard, co-founder of INNOluxe