Campaign ideation for HR software provider

This was the second time I had been brought in to help Personio with a B2B campaign. This time, I was brought in to work alongside the in-house team, providing extra resource for the early stages of this wonderful B2B campaign. My task was to come up with a range of concepts and play with how these could be developed through the campaign.

Happily, the team chose one of my ideas and went on to build an excellent campaign around the theme “Turn think into know” – you can see some of the copy from the campaign landing page above. The social media activity that accompanied the campaign draws heavily on real customer stories that show how solid, data-driven insights have backed up HR’s existing instincts and hunches, leading to successful actions in the business.

The line “Turn think into know” appeared across touchpoints and as a hashtag on LinkedIn. I may not have been involved in the final execution (that was never the plan!) but I’m proud to have been involved in those early stages.