BRAND COPYWRITING

A good brand copywriter is your secret weapon.

And good copy is powerful. It works hand-in-hand with your visual brand identity, imagery and professional photography to create that special magic that sells your stuff.

Things I love writing

  • Brand voice guidelines
  • Writing style guides
  • Brand strategy
  • Website copy
  • Product descriptions
  • On-pack copy
  • Print copy
  • Brochures

Things I get less excited about but am happy to write for the right client

  • Social media posts
  • Emails
  • Blog posts
  • Case studies
  • Sales pages

Things I don’t write

  • Technical copy
  • Finance copy
  • Legal copy
  • Fake testimonials (and yes, I’ve been asked)

Website copy

Your website is your online shopfront (and more). Your homepage is there to capture your ideal customer’s attention and spark their curiosity. Other pages are there to make the whole experience super-easy for them to find the information they’re looking for and do whatever they came to your site to do.

You can build your own website, or you can get someone else to design a shiny one for you. Either way, if the words aren’t fabulous they let you down.

Good copywriting converts enquiries into sales and (for not-for-profits) turns curious supporters into donors and advocates.

Packaging copy

Packaging has to work hard. If you sell in-store, your copy helps your customer to make that choice to buy YOURS rather than your competitor’s. Think of it as an extra last-minute ad that can secure your sale.

It doesn’t stop there. With many products (think food, drink and beauty in particular), your customer sees that copy over and over again in their home. Grab that chance to make them feel like they’re really part of your brand, creating a wider experience, and encouraging them towards buying again…

Product launch and sales copy

It’s not just packaging copy that sells your product. Whether you need product descriptions for your website, copy for strut cards, PR boxes or point-of-sale materials, I can help.

Marketing brochures and print catalogues

There’s nothing quite like holding a printed booklet in your hands, especially in these days of digital and online. There’s a certain quality that comes with tangible marketing materials.

Whether you need copy for your marketing brochures, sales catalogue or leaflets, I can help.

How it works

Prices for copywriting projects start from around £400 for new clients.

This usually includes:

  • Initial brand questionnaire, followed up by an in-depth telephone or Zoom consultation so that I can learn about your brand.
  • Research, so that I understand the wider market you’re operating in. For website copy, this includes basic keyword research so that I make sure I’m using the same words on your website that your potential customers are typing into search engines.
  • Copywriting for the pages/deliverables you need. I’ll give your brand a voice that helps customers see why they should trust you, engage with you and come back to you time after time.
  • Proofreading to make sure everything reads well and no mistakes slip through.
  • Up to two rounds of revisions, so that we can iron out anything that doesn’t work on the page.

Beyond that, prices depend on the complexity, topic, research required and word count of a particular project, which is why I quote for every project individually.