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Marmalade Lion

The client

Gorgeously nostalgic designs? Check. Sustainably and ethically produced? Check. Practical? Check.

Family-run business Marmalade Lion is a baby and children’s lifestyle brand based in Melbourne, Australia. They sell beautiful, ethically-produced textile products, and sustainability sits at the core of their brand. Their products are designed to be practical and to stand the tests of time (and small children).

The project

Having launched their website in 2017, Marmalade Lion came to me at a point where they’d already organically built a very loyal and engaged customer base in Australia. They were preparing to introduce a range of their products in the Northern Hemisphere, and they wanted my help to adapt and update their online copy.

I worked with them to introduce the business to their customers, telling their founder’s story (a very personal tale, and one I was feel honoured to be trusted with), and detailing the company’s approach to sustainability and ethical working.

I also rewrote a series of product descriptions, taking a slightly different approach from their Australian versions and including language to appeal to UK and US markets.

The results?

The UK website launched in Spring 2020 and, despite going live during a pandemic, it’s growing an engaged audience on this side of the world.

Alicia, the company’s founder, summed up how she felt about the work…

“You’ve done an incredible job and we are extremely happy to have found you!”

I have a feeling this is just the beginning for Marmalade Lion in the UK!