Some might say that Sarah from Flourish Retail is a magician. Others would say she’s a retail merchandiser. I’m not going to take sides.
What is true is that Sarah’s a big champion of small businesses, and has all the skills smaller retailers need to make sure they’re getting their pricing right, stock holding in check, and ranges planned to perfection. She knows what she’s doing. After all, she used to work for ASOS.
Sarah initially came to me for help with the ‘wordy’ side of her branding (Andrea from Beehive Green took care of the visual identity), and we started with her website copy. Together we looked at ways to explain the complicated world of retail merchandising and make it accessible to smaller businesses who might not have worked with a merchandiser before.
Sarah wanted to keep the copy chatty (but still professional), with a sense of humour to lighten the tone of what can initially seem like a complicated and daunting topic.
As well as the core website pages (including the home page and services pages shown above), we also built a series of case studies and free resources (shown below) to deepen readers’ understanding of the business and how Flourish can help them.
I like this bit of Sarah’s testimonial so much it’s getting its own section:
“Megan is brilliant.”
As if that’s not enough, Sarah goes on to explain why she was so pleased with the work we did together…
“Sometimes I don’t quite know what it is that I want to convey, but Megan gets into my head (in a good way!), finds what is important and then puts pen to paper. Through her thorough understanding of me, my brand and my target audience, she is able to use words creatively and constructively to get across exactly what I want to say.”
It’s safe to say that since we first worked together, Sarah’s become a regular fixture in my inbox for help with new services, resources, articles and more.
“I won’t publish anything vaguely important now without Megan’s expert eye being cast upon it!”
I’m loving seeing how Flourish Retail is growing and changing – as well as the progress being made by the businesses she and her colleague Kathryn work with!