A Confident Start

Copywriting example: A Confident Start

The brief: A Confident Start is a website for parents looking for ways to help their children make a confident start. I was asked to create press releases to accompany the launch of their new book, Fearless Fairy and Daring Dragon Say “Let’s Go to School”. The press releases needed to appeal to parents, as well as to professionals within the education and health sectors.

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My work: I worked with the authors to nail down what it is that makes this different from other books which prepare children for starting school. Unlike many books which explain the practicalities of school, this book supports the child’s emotional development and anxieties, using current approaches from the worlds of clinical psychology and educational theory. The final press releases focused on these elements, while also weaving in the stories of those children who have already been helped by the book and its characters, Fearless and Daring.

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