TONE OF VOICE & STRATEGY

Find your voice

A consistent brand voice helps you communicate clearly and memorably. It builds trust, speaks your customer’s language and reinforces your brand personality, making sure you stand out from the crowd. 

Your brand’s personality and tone of voice go hand-in-hand with your visual brand identity to help customers ‘get’ you from the moment they meet your brand.

Brand voice is often forgotten, though.

Let’s change that.

Every brand that comes to me is different, so I’ll put together a package of support that’s tailored to you, your business needs and your budget. Mostly, these projects are made up of a heady mix of tone of voice development and guidelines, basic style guides, and brand strategy.

Brand tone of voice development and guidelines

If you’re already clear on your brand basics (things like your purpose, mission, target audience and personality), we can jump straight in and start developing a tone of voice. You might even have a defined brand voice already, but want help to refine and refresh it.

We’ll dive deep into your brand’s personality, work out what that means for the way your business speaks, and explore exactly how your in-house or freelance team can replicate that voice consistently time after time.

Core messaging

If tone of voice is the way your brand speaks, your core messages are the key things it wants your customers to hear and remember. Clients often want to dig into this alongside brand voice work, so they can nail the whole ‘what you say and how you say it’ piece in one go.

We’ll take a close look at your brand strategy, values, competitors and audience to come up with a handful of messages that are at the heart of your communications.

Basic writing style guides

Brand voice development can be a big project, but if your challenge is more about bringing consistency and coherency to the copy your team writes, a basic writing style guide might be the answer.

I can’t promise it’ll be oozing a unique personality, but we can cover off the basics of how to write in a way that’s easy to understand, suits your sector and comes across as consistent every time.

Small business brand strategy

Before you can develop a brand tone of voice, you really need a brand strategy. Most of my bigger clients have a brand strategy in place already, but this often isn’t the case for small businesses and startups.

If you’re a small business, I can take care of the strategy side of things alongside developing your brand’s tone of voice and key messaging.

It’s usually easiest for us to start with a chat so I can explain how it all fits together.

Interested? I can help. In fact, I love this stuff. Please let me help.