Copywriting: From A-Z
Well, here’s a teeny tiny copywriting resource for you… This is a selfish post. It started life as a way for me to keep track of all my favourite resources. … Continue Reading Copywriting: From A-Z
Meet the Megs – Meg Hapgood
Wow. I can’t believe we’re halfway through the Meet the Megs interviews already, but here we are. And standing here cheering us on is Meg Hapgood! More on her in … Continue Reading Meet the Megs – Meg Hapgood
How to give great feedback to your freelancer
Anyone who works freelance knows what it’s like to get feedback on their work. You put your heart and soul into someone’s project. You research, you come up with ideas, … Continue Reading How to give great feedback to your freelancer
Ooh another video – briefing your copywriter
Yes, yes, I know. You’ve probably already seen some of the content of this video before. Here. If you haven’t seen it there, then maybe click that link and take … Continue Reading Ooh another video – briefing your copywriter
Making the most of mistakes
A few weeks ago, over Easter, I uploaded a quick post onto LinkedIn. It was one of those (for me) really uncomfortable posts saying ‘I’m great, hire me’ rather than … Continue Reading Making the most of mistakes
How a copywriter edits
No writer I know would say they write perfectly first time. And every writer I know would tell you that it’s easier to write something (however bad) and then work … Continue Reading How a copywriter edits
Ten reasons to write for other people (or the benefits of guest blogging)
Writing for your blog is important. I’ve been neglecting mine recently, and it’s shown in the traffic I’ve been getting, and not getting. I’ve even used up my stock of … Continue Reading Ten reasons to write for other people (or the benefits of guest blogging)
Love what you do (and do what you love)
When I was rooting around in an old box the other day I found a couple of tests my Mum had kept from my primary school days. At a guess, … Continue Reading Love what you do (and do what you love)
Who hires a copywriter?
I’ve been asked this one a few times recently so it’s clearly something that puzzles a few people out there. The question mainly comes from small businesses or sole traders … Continue Reading Who hires a copywriter?
Once upon a time (a freelancer’s fairytale)
Once upon a time, there was a little girl. The little girl could hear birds singing outside her window and she could smell bread baking downstairs. Her parents must be … Continue Reading Once upon a time (a freelancer’s fairytale)
Christmas copy: dodging the clichés and ducking the puns
It’s that time of year again, the shops are full of sparkly stuff, school halls around the country are reverberating to the sound of the recorder orchestra, and the turkeys … Continue Reading Christmas copy: dodging the clichés and ducking the puns
Stuck for blog post ideas? Here’s how to get unstuck.
I’ll admit it, I’m guilty of this. Most days writing a blog post is a joy (I know you might think that’s odd but I’m a copywriter and I love … Continue Reading Stuck for blog post ideas? Here’s how to get unstuck.
How does a copywriter work?
Lots of people are a bit unsure about how a copywriter works, and that’s perfectly normal if you’ve never worked with one before! Even if you have, each copywriter is … Continue Reading How does a copywriter work?
Finding the words: Tips for talking about your charity or business
The way you write about your business or charity is important. I’ve put together my top tips on getting started. If it’s all too much I can help. Why not … Continue Reading Finding the words: Tips for talking about your charity or business
Tips for better business blogging
Sometimes you don’t want to read a whole article about how to improve your blog. Sometimes you just want to look at some pretty colours. Well, I’m here to help. … Continue Reading Tips for better business blogging
Blogging for businesses
Are you making the most of your business blog?
