Case studies are a fantastic way to show off what you do. They tell your website visitors a lot about you and they’re a great way to show examples of … Continue Reading How to write a basic case study for your business website
Based on a post originally published in 2017 – updated, repackaged and with added sparkle for Christmas 2019. It’s that time of year again, the shops are full of sparkly … Continue Reading Christmas copy: dodging the clichés and ducking the puns
Well, here’s a teeny tiny copywriting resource for you… This is a selfish post. It started life as a way for me to keep track of all my favourite resources. … Continue Reading Copywriting: From A-Z
Wow. I can’t believe we’re halfway through the Meet the Megs interviews already, but here we are. And standing here cheering us on is Meg Hapgood! More on her in … Continue Reading Meet the Megs – Meg Hapgood
Anyone who works freelance knows what it’s like to get feedback on their work. You put your heart and soul into someone’s project. You research, you come up with ideas, … Continue Reading How to give great feedback to your freelancer
Yes, yes, I know. You’ve probably already seen some of the content of this video before. Here. If you haven’t seen it there, then maybe click that link and take … Continue Reading Ooh another video – briefing your copywriter
A few weeks ago, over Easter, I uploaded a quick post onto LinkedIn. It was one of those (for me) really uncomfortable posts saying ‘I’m great, hire me’ rather than … Continue Reading Making the most of mistakes
No writer I know would say they write perfectly first time. And every writer I know would tell you that it’s easier to write something (however bad) and then work … Continue Reading How a copywriter edits
Writing for your blog is important. I’ve been neglecting mine recently, and it’s shown in the traffic I’ve been getting, and not getting. I’ve even used up my stock of … Continue Reading Ten reasons to write for other people (or the benefits of guest blogging)
When I was rooting around in an old box the other day I found a couple of tests my Mum had kept from my primary school days. At a guess, … Continue Reading Love what you do (and do what you love)
I’ve been asked this one a few times recently so it’s clearly something that puzzles a few people out there. The question mainly comes from small businesses or sole traders … Continue Reading Who hires a copywriter?
Once upon a time, there was a little girl. The little girl could hear birds singing outside her window and she could smell bread baking downstairs. Her parents must be … Continue Reading Once upon a time (a freelancer’s fairytale)
I’ll admit it, I’m guilty of this. Most days writing a blog post is a joy (I know you might think that’s odd but I’m a copywriter and I love … Continue Reading Stuck for blog post ideas? Here’s how to get unstuck.
Lots of people are a bit unsure about how a copywriter works, and that’s perfectly normal if you’ve never worked with one before! Even if you have, each copywriter is … Continue Reading How does a copywriter work?
The way you write about your business or charity is important. I’ve put together my top tips on getting started. If it’s all too much I can help. Why not … Continue Reading Finding the words: Tips for talking about your charity or business
Sometimes you don’t want to read a whole article about how to improve your blog. Sometimes you just want to look at some pretty colours. Well, I’m here to help. … Continue Reading Tips for better business blogging