Once upon a time, there was a little girl. The little girl could hear birds singing outside her window and she could smell bread baking downstairs. Her parents must be … Continue Reading Once upon a time (a freelancer’s fairytale)
Oh you lucky, lucky people, have I got a treat for you. A discount, no less. I have plenty of space in my calendar this month. That’s not because I’m … Continue Reading Special offer! Ends 6th January 2018
Today we have a treat! A guest blog post from Silvia del Corso, whose brand new marketing website launched yesterday. A successful marketing strategy doesn’t resemble just one date with … Continue Reading How to Use the ‘See-Think-Do-Care’ Framework to Win Customers Over With Content Marketing
Fourteen years ago, on 31 October 2003, I was dressed in a regency gown, face whited out and eye sockets darkened with makeup. I was carrying a big stick and … Continue Reading Frighteningly prepared: why it’s important to plan your writing
I’ll admit it, I’m guilty of this. Most days writing a blog post is a joy (I know you might think that’s odd but I’m a copywriter and I love … Continue Reading Stuck for blog post ideas? Here’s how to get unstuck.
Lots of people are a bit unsure about how a copywriter works, and that’s perfectly normal if you’ve never worked with one before! Even if you have, each copywriter is … Continue Reading How does a copywriter work?
The way you write about your business or charity is important. I’ve put together my top tips on getting started. If it’s all too much I can help. Why not … Continue Reading Finding the words: Tips for talking about your charity or business
Are you making the most of your business blog?
Back to school, start of autumn. September is the perfect time to refresh and renew.
This one’s dedicated to my brother-in-law who, like many people, asked me if copywriting is to do with trademarks. Hint: it isn’t. Copywriting has nothing to do with copyright (and … Continue Reading What is copywriting?
Getting your website right is hugely important for a business. A lot rests on it. You’re definitely the person who knows it inside out. You can read and write. But … Continue Reading Why you need a copywriter to help write your business website
Top copywriting tips for marketing your small business
Last month I won something – in fact you might already know that because I talked about it here. I won a copywriting challenge on an online professionals group I … Continue Reading Work with a winner
We all have those days, especially if we work freelance or run our own business. The days when you question yourself, your skills, that you’re charging too much or too … Continue Reading 4 EASY ways to build your own cheer squad
If you work for someone else the chances are they take some kind of an interest in your learning and development. What that looks like will vary depending on the … Continue Reading Training for Freelancers
The Grammar Vigilante story that hit the news a while back is a reminder to us all about the importance of proof reading your copy and getting your grammar right. Getting the … Continue Reading Grammar, proofreading and why you need to find time for them