I had my hair cut today. It was long overdue and my hair and I are much happier for it. I also had one of those ‘aha’ moments while I … Continue Reading Personality matters: An ode to my hairdresser
2017. A YEAR IN LISTS: And yes. There are 101 things on the list. But the numbering went haywire in the blog editor. And while I could sort it out, … Continue Reading 101 things about 2017
I’ve been asked this one a few times recently so it’s clearly something that puzzles a few people out there. The question mainly comes from small businesses or sole traders … Continue Reading Who hires a copywriter?
Once upon a time, there was a little girl. The little girl could hear birds singing outside her window and she could smell bread baking downstairs. Her parents must be … Continue Reading Once upon a time (a freelancer’s fairytale)
Oh you lucky, lucky people, have I got a treat for you. A discount, no less. I have plenty of space in my calendar this month. That’s not because I’m … Continue Reading Special offer! Ends 6th January 2018
It’s that time of year again, the shops are full of sparkly stuff, school halls around the country are reverberating to the sound of the recorder orchestra, and the turkeys … Continue Reading Christmas copy: dodging the clichés and ducking the puns
Today we have a treat! A guest blog post from Silvia del Corso, whose brand new marketing website launched yesterday. A successful marketing strategy doesn’t resemble just one date with … Continue Reading How to Use the ‘See-Think-Do-Care’ Framework to Win Customers Over With Content Marketing
Fourteen years ago, on 31 October 2003, I was dressed in a regency gown, face whited out and eye sockets darkened with makeup. I was carrying a big stick and … Continue Reading Frighteningly prepared: why it’s important to plan your writing
I’ll admit it, I’m guilty of this. Most days writing a blog post is a joy (I know you might think that’s odd but I’m a copywriter and I love … Continue Reading Stuck for blog post ideas? Here’s how to get unstuck.
Lots of people are a bit unsure about how a copywriter works, and that’s perfectly normal if you’ve never worked with one before! Even if you have, each copywriter is … Continue Reading How does a copywriter work?
The way you write about your business or charity is important. I’ve put together my top tips on getting started. If it’s all too much I can help. Why not … Continue Reading Finding the words: Tips for talking about your charity or business
Are you making the most of your business blog?
Back to school, start of autumn. September is the perfect time to refresh and renew.
This one’s dedicated to my brother-in-law who, like many people, asked me if copywriting is to do with trademarks. Hint: it isn’t. Copywriting has nothing to do with copyright (and … Continue Reading What is copywriting?
Getting your website right is hugely important for a business. A lot rests on it. You’re definitely the person who knows it inside out. You can read and write. But … Continue Reading Why you need a copywriter to help write your business website
Top copywriting tips for marketing your small business