Reputation, or what people think of you, matters in the world of business. What people say about you is one important part of reputation, and it’s especially important if, like … Continue Reading The one time it DOES matter what other people think: business testimonials and wise ways to use them.
Waaaaaay back in time (well, in March last year) I published a short post called ‘Ten Things Every Freelancer Knows’. It went down a storm. A few weeks later, in … Continue Reading Ten Things Every Freelancer (Still) Knows…
I’ve talked elsewhere about new year business planning and how overcomplicated it can get. If you read that post you’ll know that I’m not into complex, overly-involved business plans. For … Continue Reading Setting business goals – an alternative approach
Don’t you just love this time of year? Christmas is over but the fridge is still full of leftover turkey, Easter eggs are already in the shops, and everyone from … Continue Reading New Year – New You! (As if.)
Some of you might have heard of #ContentClubUK on Twitter. If not, I think you’d like it. To explain what you can expect, you’re basically encouraged by other professionals to … Continue Reading How to make your online content work for your audience
Anyone who works freelance knows what it’s like to get feedback on their work. You put your heart and soul into someone’s project. You research, you come up with ideas, … Continue Reading How to give great feedback to your freelancer
A while back I posted about ten things every freelancer knows. But that got me to thinking… there are freelancers who don’t know those things yet. There are BRAND NEW … Continue Reading Ten things every NEW freelancer needs
Yes, yes, I know. You’ve probably already seen some of the content of this video before. Here. If you haven’t seen it there, then maybe click that link and take … Continue Reading Ooh another video – briefing your copywriter
I’ve had some fresh testimonials from clients recently, so I’ll let them tell you what they think about working with me… Find out more about what I do, and … Continue Reading What my clients say…
No writer I know would say they write perfectly first time. And every writer I know would tell you that it’s easier to write something (however bad) and then work … Continue Reading How a copywriter edits
A copywriter can do wonderful things with words, but they’re not mind-readers. Investing a little of your time and effort to brief them thoroughly will help them write you the … Continue Reading Starting from scratch: Things your copywriter will want to know
1 That you really should get dressed every day. 2 The absolute thrill of each and every invoice being paid. 3 That fresh air is your friend. 4 To keep … Continue Reading Ten things every freelancer knows
If you run your own business you’ll know that sometimes it can get a little… well… disorganised. You have to cover everything from the service you offer, to marketing, finance, … Continue Reading How to stay organised: keeping your sanity when you’re self-employed
How do you think about putting together your organisation’s Annual Report? Is it something you do because you have to, but begrudgingly? Do you think about it as a dry … Continue Reading How to write a non-profit organisation Annual Report
Having the right words to promote yourself online is important to any organisation, large or small. The internet is a busy, busy place and you need to stand out from your … Continue Reading 12 Tips to Tip Top Business Writing
I’ve been asked this one a few times recently so it’s clearly something that puzzles a few people out there. The question mainly comes from small businesses or sole traders … Continue Reading Who hires a copywriter?