Case studies are a fantastic way to show off what you do. They tell your website visitors a lot about you and they’re a great way to show examples of … Continue Reading How to write a basic case study for your business website
Ruth Nye is a BUSY lady. And I mean seriously busy. I first met her through an event she was running a few months ago (in fact I think that … Continue Reading LOCKDOWN LIMBO: MEET RUTH
Some might say that Sarah is a retail magician. Others would say she’s a retail merchandiser. I’m not going to take sides. What is true is that Sarah is a … Continue Reading LOCKDOWN LIMBO: MEET SARAH
Who likes pasta? OK let’s try this… who DOESN’T like pasta? Not many people, if recent panic buying is anything to go by. Let me introduce you to a lady … Continue Reading LOCKDOWN LIMBO: MEET KATE
A new week – a new lockdown limbo! What more could you want? Today we’re chatting to Krishna Solanki about juggling parenting and business-ing, and of course, hearing all about … Continue Reading LOCKDOWN LIMBO: MEET KRISHNA
Hello! Thanks for joining us over here at Lockdown Limbo! This series of blog posts is being written during lockdown – a very specific set of circumstances and weirdness for … Continue Reading LOCKDOWN LIMBO: MEET GLENN
Website not converting visitors into customers? Or maybe your business isn’t ranking where you want it to on Google? Perhaps you just want to look at a few ways you … Continue Reading Top tips to improve your small business website
*works just as well for your job if you’re not self-employed! Before the end of last year, I was lucky enough to co-host the Christmas special edition of #ContentClubUK over … Continue Reading A really simple way to reflect on your small business*
After the runaway success (for ‘runaway’ read ‘moderate’) of 101 things about 2017 a couple of years ago, I’ve decided to shake up the format. Yes ladies and gents, here … Continue Reading 2019 (ish). A YEAR IN LISTS
Strong lyrics. Long forgotten memories of questionable fashion choices… these few words are pretty memorable to me. But I reckon this is ALSO brilliant advice for any small business. It … Continue Reading STOP. COLLABORATE AND LISTEN.
Based on a post originally published in 2017 – updated, repackaged and with added sparkle for Christmas 2019. It’s that time of year again, the shops are full of sparkly … Continue Reading Christmas copy: dodging the clichés and ducking the puns
Listening. It sounds so obvious, and I’m definitely not here to patronise. We all know it’s important, and I’m sure lots of us have been on courses in the past … Continue Reading Why listening might just be the most important skill for any freelancer
A few weeks ago I remembered to join in with the #FreelanceHeroes Twitter chat on a Wednesday evening. That was a pretty amazing achievement for me. Somewhere along the way, … Continue Reading Repeat after me: “My own business is at least as important as my clients’ businesses”
Writer, designer, social media or video whizz, we all get paid for our content. So when it was my turn to host everyone’s favourite Twitter chat*, #ContentClubUK (Tuesdays, 11am, open … Continue Reading What’s it worth? The mysterious world of freelance pricing…
Those of you who follow my blog will know I tend to write about copywriting or about freelancing, and that my posts are often on the short-and-sweet side, rather than … Continue Reading Balance… And Flex
The one time it DOES matter what other people think: business testimonials and wise ways to use them.
Reputation, or what people think of you, matters in the world of business. What people say about you is one important part of reputation, and it’s especially important if, like … Continue Reading The one time it DOES matter what other people think: business testimonials and wise ways to use them.