Building trust is a huge part of marketing In business, trust is everything. If people don’t trust you, they won’t buy from you. It really is that simple. Your customer … Continue Reading Need copy that wins business? TRUST ME on this…
You’re in the right place! This post is packed with great copy, great ads, great websites, great social media feeds and more. I’ll be honest, it’s a bit of a … Continue Reading Looking for examples of great content and tone of voice?
Ruth Nye is a BUSY lady. And I mean seriously busy. I first met her through an event she was running a few months ago (in fact I think that … Continue Reading LOCKDOWN LIMBO: MEET RUTH
A new week – a new lockdown limbo! What more could you want? Today we’re chatting to Krishna Solanki about juggling parenting and business-ing, and of course, hearing all about … Continue Reading LOCKDOWN LIMBO: MEET KRISHNA
Based on a post originally published in 2017 – updated, repackaged and with added sparkle for Christmas 2019. It’s that time of year again, the shops are full of sparkly … Continue Reading Christmas copy: dodging the clichés and ducking the puns
I’ve talked elsewhere about new year business planning and how overcomplicated it can get. If you read that post you’ll know that I’m not into complex, overly-involved business plans. For … Continue Reading Setting business goals – an alternative approach
Anyone who works freelance knows what it’s like to get feedback on their work. You put your heart and soul into someone’s project. You research, you come up with ideas, … Continue Reading How to give great feedback to your freelancer
Yes, yes, I know. You’ve probably already seen some of the content of this video before. Here. If you haven’t seen it there, then maybe click that link and take … Continue Reading Ooh another video – briefing your copywriter
Sven is a carpenter. Sven has a carpentry business. Sven makes beautiful furniture. Sven wanted a website so he could sell his beautiful furniture online. Sven thought about all the … Continue Reading A cautionary tale
Once upon a time, there was a little girl. The little girl could hear birds singing outside her window and she could smell bread baking downstairs. Her parents must be … Continue Reading Once upon a time (a freelancer’s fairytale)
Lots of people are a bit unsure about how a copywriter works, and that’s perfectly normal if you’ve never worked with one before! Even if you have, each copywriter is … Continue Reading How does a copywriter work?
