Based on a post originally published in 2017 – updated, repackaged and with added sparkle for Christmas 2019. It’s that time of year again, the shops are full of sparkly … Continue Reading Christmas copy: dodging the clichés and ducking the puns
I’ve talked elsewhere about new year business planning and how overcomplicated it can get. If you read that post you’ll know that I’m not into complex, overly-involved business plans. For … Continue Reading Setting business goals – an alternative approach
Look! It’s another Meg! I’ve been getting lots of utterly brilliant feedback on this series of Meet the Megs interviews. It’s nice to know that you’re enjoying them because I’ve … Continue Reading Meet the Megs – Meg Harrop
I’ve been freelance for a while now, and I love it. I love the flexibility, I love the work, I love the pride I feel for my business. And I … Continue Reading Meet the Megs!
You’ve heard of Alien vs Predator. You’ve heard of Mega Shark vs Giant Octopus. You might even have heard of Kramer vs Kramer, if you’re old enough. Now introducing: Distraction … Continue Reading Distraction vs Freelancer
Anyone who works freelance knows what it’s like to get feedback on their work. You put your heart and soul into someone’s project. You research, you come up with ideas, … Continue Reading How to give great feedback to your freelancer
Words are powerful little things. The JUST A CARD campaign is here to remind us all that every single tiny purchase is vital to helping our small businesses survive. Notice … Continue Reading “Just a Card”: Three little words, trying to change livelihoods
Yes, yes, I know. You’ve probably already seen some of the content of this video before. Here. If you haven’t seen it there, then maybe click that link and take … Continue Reading Ooh another video – briefing your copywriter
A few weeks ago, over Easter, I uploaded a quick post onto LinkedIn. It was one of those (for me) really uncomfortable posts saying ‘I’m great, hire me’ rather than … Continue Reading Making the most of mistakes
Today I’m bringing you a guest blog thanks to Jemima Willcox Photography. Find out more about her at the end of the post! I’ve always been a creative person. Growing up … Continue Reading Where the magic happens: the alchemy of pictures and words
Sven is a carpenter. Sven has a carpentry business. Sven makes beautiful furniture. Sven wanted a website so he could sell his beautiful furniture online. Sven thought about all the … Continue Reading A cautionary tale
2017. A YEAR IN LISTS: And yes. There are 101 things on the list. But the numbering went haywire in the blog editor. And while I could sort it out, … Continue Reading 101 things about 2017
Once upon a time, there was a little girl. The little girl could hear birds singing outside her window and she could smell bread baking downstairs. Her parents must be … Continue Reading Once upon a time (a freelancer’s fairytale)
Fourteen years ago, on 31 October 2003, I was dressed in a regency gown, face whited out and eye sockets darkened with makeup. I was carrying a big stick and … Continue Reading Frighteningly prepared: why it’s important to plan your writing
Lots of people are a bit unsure about how a copywriter works, and that’s perfectly normal if you’ve never worked with one before! Even if you have, each copywriter is … Continue Reading How does a copywriter work?
Some people will tell you the business card is dead now that we’re in an age of online networking, LinkedIn and smartphones. They’ll say it’s a throwback to a time … Continue Reading Are business cards worth it?