Author: Megan Rose Freelance
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Packaging design: 7 smart ways packaging can boost your brand
Packaging design is fascinating. That box (or bottle, or label) has so many jobs to do. Take a look at how packaging boosts your brand.
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The subtle power of clever packaging copy (plus lots of brand voice examples)
Copy is everywhere, including our homes. Let’s take a look at what I found when I went looking around my home.
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Hiring a freelancer isn’t the same as recruiting an employee
Here’s how (and why) Hiya, I’m Megan, freelance copywriter and grump, and I’m here today to have a bit of a rant. We all deserve a rant from time to time, right? Especially when there’s a pandemic still going on, and even more so when clients are still making the process of hiring a freelancer…
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How to write glorious product descriptions that really work
There’s a LOT that goes into getting your product descriptions just right. I’m mostly talking website product descriptions here, but loads of this translates across to your product descriptions in print brochures or catalogues, too. And to your services, if you don’t sell products. Lots of transferable goodness. You’re welcome. Part one: build a picture…
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How to build trust with your website copy
Need copy that wins business? TRUST ME on this… Building trust is a huge part of marketing In business, trust is everything. If people don’t trust you, they won’t buy from you. It really is that simple. Your customer needs to trust that your product (or service) does what you say it does. They need…
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Looking for brand voice inspiration? Check out the pros’ favourites…
You’re in the right place! This post is packed with great copy, great ads, great websites, great social media feeds and more. I’ll be honest, it’s a bit of a monster. I’ve been putting this list together for a while. It’s a mix of things I love, things you told me you love during one…
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How to write a basic case study for your business website
Case studies are a fantastic way to show off what you do. They tell your website visitors a lot about you and they’re a great way to show examples of your work. Portfolio pieces can be tricky to write, though. Writing about your own work is hard! And so is finding the time… What’s the…
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How to improve your small business website
Website not converting visitors into customers? Or maybe your business isn’t ranking where you want it to on Google? Perhaps you just want to look at a few ways you can improve your website without spending a fortune. If you want to get your website into tip top condition, you’re best to pay an expert…
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How to reflect on your small business in a super simple way*
*works just as well for your job if you’re not self-employed! Before the end of last year, I was lucky enough to co-host the Christmas special edition of #ContentClubUK over on Twitter with the lovely Laura Parker. And as the last chat of the year, we decided to take the opportunity to reflect back on…
Megan Rose Freelance Copywriter 