Need copy that wins business? TRUST ME on this… Building trust is a huge part of marketing In business, trust is everything. If people don’t trust you, they won’t buy … Continue Reading How to build trust with your website copy
Updated for 2021 and perfect for ANYONE who works from home! Picking the perfect present isn’t easy Search the internet for ‘best gifts for freelancers’ and you’ll find loads of … Continue Reading 101 gift ideas for freelancers: chosen by real-life, self-employed humans
You’re in the right place! This post is packed with great copy, great ads, great websites, great social media feeds and more. I’ll be honest, it’s a bit of a … Continue Reading Looking for examples of great content and tone of voice?
Case studies are a fantastic way to show off what you do. They tell your website visitors a lot about you and they’re a great way to show examples of … Continue Reading How to write a basic case study for your business website
Website not converting visitors into customers? Or maybe your business isn’t ranking where you want it to on Google? Perhaps you just want to look at a few ways you … Continue Reading How to improve your small business website
*works just as well for your job if you’re not self-employed! Before the end of last year, I was lucky enough to co-host the Christmas special edition of #ContentClubUK over … Continue Reading A super simple way to reflect on your small business*
Strong lyrics. Long forgotten memories of questionable fashion choices… these few words are pretty memorable to me. But I reckon this is ALSO brilliant advice for any small business. It … Continue Reading STOP. COLLABORATE AND LISTEN.
Based on a post originally published in 2017 – updated, repackaged and with added sparkle for Christmas 2019. It’s that time of year again, the shops are full of sparkly … Continue Reading Christmas copy: dodging the clichés and ducking the puns
Listening. It sounds so obvious, and I’m definitely not here to patronise. We all know it’s important, and I’m sure lots of us have been on courses in the past … Continue Reading Why listening might just be the most important skill for any freelancer
Well, here’s a teeny tiny copywriting resource for you… This is a selfish post. It started life as a way for me to keep track of all my favourite resources. … Continue Reading Copywriting: From A-Z
Whenever small business owners or freelancers get together and start chatting, it probably won’t be long before the conversation moves towards the challenges of finding the time to focus on … Continue Reading Repeat after me: “My own business is at least as important as my clients’ businesses”
What’s it worth? The mysterious world of freelance pricing… Writer, designer, social media or video whizz, we all get paid for our content. So when it was my turn to … Continue Reading How to price your work and what to charge as a small business
Those of you who follow my blog will know I tend to write about copywriting or about freelancing, and that my posts are often on the short-and-sweet side, rather than … Continue Reading Balance… And Flex
Reputation, or what people think of you, matters in the world of business. What people say about you is one important part of reputation, and it’s especially important if, like … Continue Reading How to get the most out of your business testimonials (AKA the one time it DOES matter what other people think)
Waaaaaay back in time (well, in March last year) I published a short post called ‘Ten Things Every Freelancer Knows’. It went down a storm. A few weeks later, in … Continue Reading Ten Things Every Freelancer (Still) Knows…
I’ve talked elsewhere about new year business planning and how overcomplicated it can get. If you read that post you’ll know that I’m not into complex, overly-involved business plans. For … Continue Reading How to set business goals (spoiler: it’s an alternative approach)
