A few weeks ago, over Easter, I uploaded a quick post onto LinkedIn. It was one of those (for me) really uncomfortable posts saying ‘I’m great, hire me’ rather than a more chatty, informative one. I don’t normally do many sales-y posts because I don’t think waving your arms and shouting that you’re great is always the best approach, but I do think they’re important to add to the mix from time to time.
So I was gutted when I got a text from my brother-in-law later that day alerting me to a typo… I was hugely grateful, of course, but I was really annoyed at myself. How could I have let that slip by, in the one really promotional post I’d done in weeks? It looked awful. I’m meant to be the one who helps you avoid the simple mistakes like that.
I logged on, shuddering when I saw the post had already reached several hundred people, and I edited it.
Typo gone. Job done.
Or so you’d think.
The next day I had another message, from another connection, telling me about the same typo. Again, I was really grateful that she was reaching out, looking out for my business, but I was really disappointed the mistake was still there (it seems the original version is stuck in people’s feeds once it’s been ‘served’ to them). She saw the edited version when she clicked through to the full post, but it didn’t make me feel much better, knowing lots of people wouldn’t click through as the typo was early on.
Anyway, all you can do is learn from your mistakes (and maybe turn them into blog content)! With that in mind, here’s what I’m taking away from the whole muddle:
Check, check and check again
I was already in the habit of double-checking for typos, but in future, I’ll triple-check. This is especially important if it’s Easter weekend, you’re full of sugary chocolate and you’re posting from your phone.
By the way, I’m fairly convinced that autocorrect is trying to put me out of business (or autocorrelate as my phone autocorrects it to).
All was not lost. I’m sure lots of people didn’t notice the mistake, even if it was glaringly horrific to me. The post still generated interest from potential clients and got some discussion going. I guess it’s OK to be human after all.
People are lovely
The people who got in touch about the mistake genuinely want to help me and my business. They weren’t being picky or condescending. I’m really grateful to people for helping me protect my reputation (even if I am now bringing everyone’s attention to it for a second time – why am I doing that? Oops…).
Chalk it up to experience
Learn from it. Turn it into a positive. And move on.
If you’d like to work with an actual HUMAN copywriter, who honestly does know her stuff and is friendly but susceptible to making the odd tiny error in the midst of a sugar-rush, take a look at my website.