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Where the magic happens: the alchemy of pictures and words

Today I’m bringing you a guest blog thanks to Jemima Willcox Photography. Find out more about her at the end of the post!

I’ve always been a creative person.

Growing up in London helped me form an inquiring mind. From a very early age, I was taken to inspiring places like the Tate Modern, Victoria and Albert Museum and the Science Museum. These had a definite impact on my creative life as an adult.

I’m fascinated by works of contemporary art which communicate a message or a story without relying only on words. It’s a happy coincidence that I’m dyslexic. Being able to take ideas from my head and translate them into coherent and interesting words is a difficult task for me, but to create an image feels like second nature.

When we look at how words and pictures can work together in harmony, the biggest impact comes when the words punctuate the image. In our world of social media, visual content is more than 40 times more likely to get shared than other types of content.

Here are four of my favourite image and word combinations from the advertising industry. Each shows how words and pictures complement each other wonderfully when they’re done well:

The key is to get your images and your words to really work together as a whole, enhancing each other and making your message as strong as it can be. I’d love to hear what examples of this you love, from your own line of work or the wider world of industry. Get involved in the comments!

The author 

Jemima is the owner of Jemima Willcox Photography, specialising in helping businesses create the right image. She focuses on working with female business owners and entrepreneurs and provides brand portrait sessions in her Cambridge studio and on location. She has also recently developed a bespoke service providing personal branding portrait sessions. In addition, Jemima is the co-organiser of the Cambridge Business Women group, an informal, flexible and low-cost group providing a variety of events to suit all tastes.

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