Do you remember the feeling of going back to school?
The faint sense of dread and loathing, yes. But also the excitement of a fresh school year, a new classroom, new teacher, new pencil case and, if you’re lucky, a fresh set of felt tips. Ah heaven.
Even if we don’t have our own children, as adults September still has that ‘fresh start’ feel to it. Summer is passing, schools are going back, workplaces fill up again as parents come back after a sometimes patchy summer.
That makes it the perfect time for anyone, no matter their work, to take a step back, a deep breath and take stock (literally perhaps, if you’re in the business of selling products!).
Here are four quick ways you can make the most of that September feeling and give your business a boost.
Plan your blogs and newsletters
Finding the time to blog or keep customers up to date with your newsletter can be hard, but these days it’s absolutely essential if you want to keep business booming. Coming up with the ideas is often the hardest part.
Set aside half an hour and create a list of potential ideas. They don’t have to be perfect. They can even look silly the moment you write them down. But every last one of them has to go on the list because it might just spark another, better, usable idea next time you look at it.
Try thinking of content ideas using some of these prompts:
- Events I have coming up
- Behind the scenes
- Useful tips
- What am I asked most often by customers?
- What do I love most about my job?
- What do I hate most about my job?
- Could I interview anyone else? Other team members? Other freelancers I know? Suppliers?
- Top selling items
- What’s been the funniest thing that’s happened to me in my job?
- How did I get to be where I am today?
- Case studies of recent projects
The list could go on forever, but just stick at it for 30 minutes and then set it aside. I promise you’ll thank yourself for it next time you come to update your blog and newsletter.
Refresh your look
I’m not saying you need to totally redesign yourself. You don’t even need a new logo. But now’s the time to take a look at your branding and see if there’s anything you can shift slightly to give it a fresh edge and keep it up-to-date. Can you add a new highlight colour to your website and social media posts? Change a font? Find some fresh photos? Take the time to change one thing now and avoid becoming stale.
Clean out your social media
We all know how easy it is for our social media to get jumbled and messy. You follow someone, thinking they’ll be interesting, useful or funny but before you know it your feed is clogged up with photos of their dog every five minutes (he’s cute, but not cute enough for that).
Spend an hour working through who you follow and sifting so you can get back control of your social media and make it work for you. Use the Twitter lists function for people you want to keep track of but don’t want to see in your feed. Find other people’s lists to subscribe to. Unfollow anyone who hasn’t posted in the last six months. Unfollow people on Facebook who you still want to be ‘friends’ with but don’t want to appear on your timeline. There’s a lot you can do to make social media work for you rather than stress you out.
Tweak your web copy
When did you last refresh your website? And I don’t mean updating your blog.
When did you last read through it, update it to show your best, most current work? Are you using the right SEO keywords? Which pages are performing best? Does it sparkle?
As time goes by your business changes. It evolves. You grow in experience. The world around you changes too. Make sure your website is working as hard as it can for you and it’ll make your life easier in the long run.
If you want to talk about how to make the best of your whole site, or of certain pages, get in touch.
So there you have it. Four easy ideas. Get them in the diary for this month and get them done. And if a new pencil case or fresh felt tips will make you feel better – go ahead! You deserve them.
Just wait til mid-September when they all go in the sale…